Mission Statement

We strive to be a vital wholesale partner to retailers (customers) and manufacturers (suppliers) in the small-format retail industry that our partners can trust

1. To lead the industry with the 3S

2. To be at the forefront of growth and changes in the industry

Your One-Stop Shop For All Your Retail Needs

For over 35 years, Ace Wholesale, Elite Wholesale and Crown Wholesale have been the leading cash and carry wholesalers in Southern and Central California, serving retail customers across the convenience, micro market and catering channels. As the preferred wholesaler for retailers, we work closely with manufacturers and vendors to bring industry-leading selection, pricing and service.


Our business is centered around THREE S’s.

  • Service
  • Selection
  • Savings

We understand you have a business to run so we want to make your shopping experience as smooth as possible. Whether you need help locating a product or loading your vehicle with after you’re done shopping, our team is always ready to help. Backed with years of experience and knowledge of the market, our team members can also assist you in answering questions about products or identifying new products to carry. In a hurry? You can also place your order ahead of time (via fax or phone) and utilize our “Pre-Pull” service. All you have to do when you arrive is pay for your order and be on your way.

It starts with a one-stop shopping experience, based on our catalogue of over 12,000 items of major consumer, regional, Hispanic and ethnic brands.

By leveraging our volume and vast database of suppliers, we strive to provide market-leading prices in a price-sensitive marketplace. Through our monthly promotions and in-house specials, we are always providing ways to pass along savings from the manufacturer directly to you, as we have for the past 35 years. The more you save, the more you earn. We believe that when our customers do well, we do well. We are your preferred retail partner.


During this current coronavirus situation..

the health and safety of our customers and team members are our highest priority. With that in mind, we will have reduced sales floor hours so that we can sufficiently clean and stock our shelves. We will also be limiting the number of shoppers in our warehouse at a single time. Through purchasing limits, please know that we remain in constant contact with manufacturers and vendors to maintain and replenish our inventory. We will continue to try our best to serve our retailers in this ever-changing situation that we are all facing. We apologize for any inconvenience and thank you for your understanding.